Offer Validation Workbook

EXACT FILES, CLEAR USE

Your working files.

• Validation ToolsXLSX

  Change price and costs to calculate contribution and recovery orders; record evidence and experiments.

• Offer BriefDOCX

  Fill an offer brief and experiment plan beside a completed fictional example.

• Eight practical workbook chapters
• Validation Tools XLSX with a live contribution calculator, evidence log, and experiment tracker
• Offer Brief DOCX with blank fields, neutral interview prompts, and a completed fictional case
• Optional CSV logs for compatibility

A useful skill or repeatable process you can demonstrate; Access to suitable people for research; A spreadsheet app that supports XLSX and a word processor for DOCX

Your first working session

Complete the buyer and finish-line fields in Offer Brief, then replace the calculator's fictional inputs with your own.

INSIDE THE WORKBOOK

1. 01

   1. Start with a job people already need to finish

   A skill is a capability. An offer is a specific way to help a specific buyer finish a job. 'I know photography' is a skill. 'A repeatable phone-photo workflow for a solo shop owner who needs ten consistent product images' is an offer hypothesis. It can be described, observed, and tested. Start with the work a buyer is trying to do, not with a file format you feel like creating.

2. 02

   2. Build an evidence file before you build the product

   Research should reduce a decision's uncertainty. Look for evidence of the task occurring, attempts to solve it, and constraints that shape those attempts. Public questions, reviews of existing products, search suggestions, support discussions, and your own customer conversations can suggest language and problems. They do not, by themselves, prove that someone will pay for your solution.

3. 03

   3. Interview for past behavior, not praise

   An interview is a way to understand the buyer's work. It is easy to get polite encouragement by describing an attractive future product. Instead, ask about the last time the problem occurred. Specific stories reveal the trigger, sequence, workaround, and consequence. Avoid leading questions such as 'Wouldn't a checklist save you time?'

4. 04

   4. Define the minimum useful offer

   A minimum useful offer is the smallest deliverable that lets the intended buyer complete a meaningful step. 'Minimum' does not mean incomplete instructions or decorative pages. It means a constrained job done clearly. A five-page checklist with an example and troubleshooting can be more useful than a fifty-page overview with no sequence.

5. 05

   5. Design a demand experiment with a decision attached

   An experiment is useful when you know how its result will change your next action. Choose one uncertainty: whether the buyer recognizes the task, whether the product seems suitable, whether the format is usable, or whether someone will pay the proposed price. Do not try to answer every question with one post.

6. 06

   6. Price the work and calculate the room you have

   Price is a hypothesis about a useful exchange, not a statement about your worth. Consider the task's importance, the alternatives, product completeness, buyer's context, and your delivery/support cost. Compare like with like: a custom consultation is different from a self-guided file, even when the topic is identical.

7. 07

   7. Turn the evidence into a build, revise, or stop decision

   Review behavior and usability together. Paying for a confusing product is not a durable win. Ask whether buyers can complete the intended task, whether questions reveal missing instructions, and whether refunds point to a mismatch between the page and the product. A low number of sales may reflect poor reach, a weak offer, an unsuitable buyer, a technical problem, or price. Diagnose before expanding content.

8. 08

   8. Reusable working sheets and final quality check

   One-page offer sheet: I help [buyer in context] complete [task] with [deliverable]. They currently use [alternative]. The product includes [specific items] and requires [prerequisites]. It does not include [boundaries]. The strongest evidence is [observed behavior]. The biggest remaining uncertainty is [question]. The next experiment is [action and deadline].